About marketing without the fluff
We describe real cases and share the results of our campaigns. Read about what really works on the Polish market.
How 4 phone calls to the newsroom saved a campaign in March
We describe the case of a client who invested in ads but had no reach. Thanks to a short series of conversations with local journalists from Warsaw, three major portals wrote about his company in 48 hours. Find out why personal relationships in PR still mean more than automated email blasts.
Results from Gazeta Wyborcza: 147 inquiries after one article
We analyze a campaign for a construction company from June 2024. Instead of expensive Facebook ads, we focused on a substantive expert text in the print press and its online edition. The result? 147 real phone calls from customers within a week of publication.
Google Ad errors that cost 400 PLN a day
We reviewed the accounts of 12 new clients from Warsaw and the surrounding area. Most of them were losing money due to poorly set keywords. We show how a simple change in settings saved 3,200 PLN in the first month of cooperation without losing reach.
Why flyers in 2024 still sell for developers
In the internet age, classic paper seems like an obsolete relic. However, in the case of the real estate industry in Warsaw, a well-designed and delivered flyer increases the number of sales office visits by 22%. We analyze data from three investments in Wola and Mokotów.
Image crisis in a small company – a plan for 3 hours
What to do when a negative post appears in the morning and gains popularity? We present the action scheme we applied in July 2024 for a local restaurant. The response, contact with the client, and controlling emotions allowed a crisis to be turned into 14 new reservations.
Our analysis: 87% of customers prefer reading text to watching video
We conducted a survey among 1,200 decision-makers in Polish companies. Contrary to trends, specific and substantive text is still valued more highly than short videos. Find out how to write offers that are read to the end and generate sales.
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