Renata Jaskulska

Experience visible in results

Renata joined Krakowskie Przedmieście Consult in November 2017. Previously, for over eight years, she worked in the marketing department of a large production company near Warsaw. Here she deals with arranging plans that have one goal: to increase company recognition and deliver sales. She believes that marketing is not pretty pictures, but hard data. Concrete facts on the table is her number one principle.

In 2022, Renata led a project for a window manufacturer from Radom. Instead of theoretical considerations, she bet on specific publications in industry and local media. The effect? Within 7 months, the number of inquiries for the offer increased by 19%, and the company signed 34 new wholesale contracts. We checked it in practice and we know that her short communication method simply works.

Working methods without fluff

Renata hates beating around the bush. Her work plan with a client is always simple. First, she checks what they write about the company online, then she reads old advertising texts and throws unnecessary adjectives out of them. We act without fluff, so Renata focuses on what the client actually has to offer. Her specialty is crisis PR – she can straighten a company's image in 48 hours when unverified information appears on the internet.

• Preparation of a 12-month communication plan based on the budget.
• Writing texts that newspapers want to publish without corrections.
• Quick reaction to negative comments on social media.
• Reporting results every month – the result is visible in the table, not in stories.

Education and business approach

She graduated from the University of Warsaw in 2009, but as she herself says – she learned true work in the newsroom of a local newspaper. It was there she understood that people only read what is important and understandable to them. At Krakowskie Przedmieście Consult, she makes sure that every zloty spent by the client on marketing has a chance to return. She doesn't promise miracles, she promises solid work.

Privately, Renata lives in Warsaw's Wola and spends her free time restoring old furniture. At work and at home, she values durability and reliability. If you are looking for someone who will tell you straight to your face what in your ad is not working and how to fix it in two weeks, Renata is the right person. With her, every strategy ends with a specific list of tasks to perform.