Filling a dental clinic's calendar in 19 days
Thanks to a combination of local PR (article in a district newspaper) and a campaign on Google Maps, a clinic from Bemowo acquired so many patients that it had to hire two new doctors.
A clinic in Warsaw's Bemowo had empty chairs and fixed costs that were eating up the owner's savings. We came in with a plan that in 19 days turned an empty calendar into a waiting list. Concrete facts on the table: the result is visible in the patient table.
The challenge
Dr. Andrzej Mazur opened a modern office on Powstańców Śląskich St. in February 2024. Despite great equipment, in April the chair occupancy was only 22%. Monthly losses reached 14,700 PLN, and local residents didn't even know they had an oral surgeon around the corner. Patients from neighboring blocks were driving to the center of Warsaw because the clinic did not exist in their awareness or in search results.
Our approach
Our team (three people led by Marek) checked this in practice: in this industry, reach all over Poland doesn't count, only being visible within a 3-kilometer radius. We gave up expensive Facebook ads. We focused on word-of-mouth marketing in print version and technical fixes in Google. We operate without the fluff, so we focused only on those two channels that give the fastest return.
The solution
We launched a campaign in 'Gazeta Bemowska' – instead of a boring ad, we gave a guide on how to avoid pain when removing wisdom teeth, with a specific invitation for a free check-up. Simultaneously, Krakowskie Przedmieście Consult rebuilt the clinic's profile in Google Maps. We added 14 real photos of the offices and implemented a system for collecting reviews from current patients. Within two weeks, the clinic jumped into the top three in the area.
Results
Within 19 days of the campaign start, the calendar was filled for 4 weeks ahead. The clinic urgently had to hire an additional doctor and assistant to handle the influx of new people from Bemowo.
Timeline
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May 4, 2024Optimization of Google Maps profile and office photo session.
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May 12, 2024Publication of the guide article in the district newspaper.
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May 23, 2024Filling the last available slot for May and June.
"Krakowskie Przedmieście Consult saved my financial liquidity. They didn't promise miracles, just showed numbers. The calendar is bursting at the seams, and I can finally focus on treatment, not looking for people for work."